Packaging Tips for e-Fulfillment
The importance of packaging in the e-commerce order fulfillment process is often undervalued or overlooked. Many online merchants consider packaging to be a necessary evil and seek to minimize their expense, disregarding the implications of an improperly packaged order.
Besides the cost of the packaging materials themselves, there are numerous other considerations surrounding your product packaging that should be understood. You should always use the right size packaging, lightweight yet sturdy and avoid overpackaging. Here are a few tips to help you with your e-fulfillment packaging.
Your products should be packaged in the best sized box. If it is too large, it may be costing you more in protective filler and in dimensional shipping charges. Unless properly protected, products packed loosely in oversized boxes are susceptible to damage. If the box is too small, you also face the risk of the product being damaged. Always choose the right sized packaging for your products. It will save you money.
Lightweight packaging can save a significant amount of money in shipping cost. Shipping boxes that are too large for your product not only adds weight due to the excess box size, but also the weight of the protective filler as well. Depending on your product, it may be possible to choose lightweight filler materials such as air pockets, bubble wrap or biodegradable packing peanuts.
Sturdy and Strong
When you have chosen the right sized box and have selected the right lightweight filler materials, you also need to ensure that your package will hold up to the rigors of the transportation method you have chosen while enroute to your customer. Does your packaging need to hold up for a local delivery or does it need to withstand multiple points of contact as it moves across the country? Your fulfillment partner or packaging supplier can assist in the selection of appropriately sturdy shipping materials, designed to withstand the demands of handling and transportation.
Products sold online do not typically require the same secure, theft-proof packaging common in a bricks and mortar retail environment. So don’t use that type of packaging. Not only does it add unnecessary cost, consumers today are well aware of the environmental impact of overpackaging and demand better from their vendors. Show your customer you care about them and the environment and avoid excess packaging whenever possible.
If you accept product returns, ensure your package is return friendly. Some merchants use one-time, single use packaging that is difficult to open without damage, making it difficult to use for a product return. This does not add any value for your customer and may deter future purchases.
Think About the Customer
The unboxing of their order is a very important part of the customer experience and online merchants should always try to make it memorable for their customers. After all, the goal is to have this customer return to your online store and purchase again. If the unboxing experience is positive, unique and memorable, your customer may share with their circle of friends, leading to potential new customers. So how do you do this? There are several things you can do, including: use custom, stand-out packaging; present your product in a great way when the box is opened; insert a discount coupon; include a free sample; a thank you note. Creating a positive and memorable unboxing experience creates happy, repeat customers.
Kitpak Fulfillment is a leading Winnipeg based e-commerce fulfillment partner for online merchants. Kitpak can help you streamline your e-fulfillment operations to save time and money. CONTACT US or REQUEST a QUOTE today.