Get Even More Customers to Your Online Store
The ultimate objective of any online merchant is to meet or exceed customer expectations while selling as much of their product or service as possible. There are countless ways to attract visitors to your online store and convert those visitors into customers. There are also many ways to increase the amount sold to an online shopper. Here are some potential initiatives to help you accomplish more.
Post Product Reviews / Recommendations
A great product review from a loyal customer (or brand advocate) posted on your website can help influence a purchase decision. This is the online equivalent of “word-of-mouth” and is trusted by more than 70% of consumers polled. Word-of-mouth referrals from friends and family are trusted by more than 80% of consumers polled.
Offer a Money Back Guarantee
Customers come in all shapes and sizes and successful online merchants strive to satisfy the needs of all of them. A shopper that is indecisive, cautious or risk averse by nature, may read online referrals but still have worries about making a purchase. One way to help alleviate the worry is to offer a “Money Back Guarantee”. If the product does not live up to expectations, you could offer a refund. If your products are well received in the marketplace this may be a low risk offer with good upside potential.
Abandoned Cart Recovery
A growing problem for all online merchants is the abandoned shopping cart. This is where a consumer has added items to their cart and have abandoned it before completing the purchase. There are many factors that lead to an abandoned cart and it is important for merchants to know what they are and eliminate them as much as possible. One reason for an abandoned cart is where the shopper was interrupted during the checkout process for one reason or another. An automated email can be sent to the shopper within hours to remind them to return and complete the almost finished purchase.
Have a Blog
You want more visitors to your website, but how is it they get there? In short: blogging; social media; and search engines. Every time you write a blog post, it’s one more indexed page on your website. It’s also one more indicator for Google and other search engines that your website is active and they should be checking in frequently to see what content you’ve published that they should index. Every new indexed page is one more opportunity for you to show up in search engines and drive traffic to your website through organic search.
When you write a blog post, make it easy for viewers to share on social networks, which helps expose your business to a larger audience. A blog helps maintain your social media presence by extending your social reach with content and driving new website visitors through your social channels.
Kitpak Fulfillment is a leading Winnipeg fulfillment company offering a broad range of e-commerce fulfillment services to offline and online merchants.